Along with being ranked on multiple best places to work lists and scoring a 4.5 on Glassdoor from employee reviews, Intuit came number 11 on Fortune 100 Best Places to Work For 2021. Other employees have also paid credit to Intuit’s programs that help them handle being a caretaker at home, maintaining work-life balance, and taking care of themselves and their families. At Intuit, he can spend time working on projects and deeply investigate and produce results through to completion. This, he says, leads to one of the biggest differences between Intuit and the Big Four: not having to account for all his time tied to a particular client. In his role, Balanay manages a team helping them to best interact with clients, teaching how to address and research the latest tax issues and working on individual project s that provide learning opportunities for his team and help further the business. The flexibility allows me to adjust my work schedule to attend parent-teacher meetings, go to after-school sporting events and be an involved parent.” I needed to work and taking care of my family became more important to me. “When I started raising a family my goals changed. “Intuit attracted me because not only can I utilise my CPA and keep up my tax credentials but the role allowed me the flexibility to take care of my kids,” says Balanay. Today he works full time as a TurboTax Live Manager after working for Intuit for five years as a seasonal tax expert. “We're always trying to modify or improve our software and processes: things change constantly.”īalanay works remotely from his home in California. “We joke here as a company that the only constant is that there's always change,” says Balanay. Instead, they see the customer’s TurboTax screen, which they annotate while talking to the customer to help them get the answers they need. The tool allows the customer to see the TurboTax Live expert via one-way video - the expert does not see the customer. One such tool to help welcome these customers is SmartLook, a feature on the Intuit website and app that connects directly to a TurboTax Live expert. Thanks to this approach, the company is especially apt in addressing the needs of small- to medium-sized companies and individuals, who tend not to go for Big Four firms for their tax preparation. Intuit is a global technology platform that helps clients overcome their most important financial challenges.Īs Intuit is technology-led, the company is very much at the forefront of the modern accountancy industry and one which embraces change, flexibility and personal transformation - words not usually associated with the Big Four or conversations related to tax. More so, it has advantageously positioned him ready for a rapid career trajectory.īalanay works at Intuit as a TurboTax Live Manager. Yet, his current and proudest role is for a company that has successfully navigated the changes brought by the pandemic. As a CPA qualified accountant with 18 years of industry experience, he has worked for leading players in the accounting industry, including two of the Big Four firms. Those with strong “soft skills” such as business acumen, tenacity and emotional intelligence, to successfully collaborate with others in the implementation of new business strategies and technology, are in a strong position to leverage the latest demand. The pandemic has changed perceptions of the way we live and how we communicate with our colleagues and clients. Yet, hiring managers are not just looking for accounting professionals with strong data analytical skills. Risk management professionals have continued to play an integral role in helping manage responses and recoveries for companies and individuals alike.Īs they are equipped to objectively audit businesses or advise on personal tax issues – demand for accountancy and finance roles, as we head into 2022, is on the rise. For many companies, and those managing their personal finances, this has quickly become a mission-critical approach over the last 18 months. Accounting professionals searching for their next role may take comfort knowing their industry is likely to be recession-proof.Īs we emerge from the pandemic we do so in respect of the fundamental shifts in the way businesses and individuals have operated in unprecedented times.ĭuring periods of uncertainty, cash management becomes a priority along with accurate reporting for contingency planning. There are even indications that the demand for EA-, CPA-qualified and specialist accountants are on the uptick.Īfter all, companies worldwide need auditing when the economy is growing, companies need auditing when the economy is slowing, and people always need to do their taxes. While the coronavirus pandemic resulted in many companies reducing their overheads or headcount, the finance and accountancy jobs market has remained resilient.
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